Google is expanding the “
Shipping and returns” settings within Search Console for all websites identified as online merchants.
Previously, this feature was limited to websites linked to Merchant Center. Now, if Google recognizes your site as an online store, you can:
Add or edit your shipping policies
Add returns information
Manage everything with a simple UI
Ensure Google displays the most accurate fulfillment details
Important:
Settings added in Search Console will override any shipping or returns of details shared through structured data.
This update will roll out globally over the coming weeks across all languages.
2.Add Organization-Level Shipping Policy Structured Data
For merchants who prefer using markup, Google is introducing organization-level shipping policy structured data.
This enhancement complements last year’s rollout of organization-level return policy markups.
Benefits include:
No need to add shipping markup to every individual product page
Easier to maintain one general policy for the entire website
Ideal when most products follow the same fulfillment rules
If product-level shipping information exists, Google will give it priority over the general organization-level policy.
How to Implement It
Add the shipping structured data under the Organization schema on your shipping policy page.
Use Google’s Rich Results Test to validate your markup by entering your URL or pasting the code snippet.
For online stores or local shops, Google recommends using Online Store or Local Business as subtypes of Organization.
Why These Updates Matter for Merchants
By providing accurate shipping and returns information through either Search Console or structured data, merchants can:
Improve visibility in search results
Highlight important fulfillment benefits (free shipping, fast delivery, easy returns)
Enhance appearance in knowledge panels, brand profiles, and product search listings
Build trust with customers before they even visit the website
This helps merchants attract more qualified shoppers and drive better conversions.
Final Thoughts
These new options make it easier than ever for merchants large and small to share their fulfillment policies across Google’s surfaces. Whether you prefer a simple UI in Search Console or the flexibility of structured data, you now have more control over how you’re shipping, and return information appears in search results.
